Lego Group launches Star Wars and Marvel fan design challenge
Toy manufacturer The Lego Group introduced a fan design contest at New York Comic Con inviting creators to combine Star Wars and Marvel intellectual properties
NEW YORK, October 12, 2026 - The LEGO Group has introduced an unprecedented LEGO® Ideas challenge at New York Comic Con (NYCC). This groundbreaking initiative invites fans to merge characters, vehicles, and scenes from Star Wars™ and Marvel in LEGO form, marking the first-ever opportunity to combine these two iconic universes within the LEGO Ideas platform.
Fede Begher, Senior Vice President and Head of Product Group at the LEGO Group, expressed enthusiasm for this milestone, stating, "This challenge is a milestone for LEGO Ideas and our fan community. For the first time ever, fans can build with both Marvel and Star Wars in a single LEGO Ideas challenge, unlocking entirely new possibilities for creativity and storytelling."
The challenge pays tribute to the 50th anniversary of the Star Wars franchise in 2027, with the unveiling of the "Hope Assembles" comic series in summer 2026, marking the first crossover between Star Wars and Marvel Comics. The LEGO Ideas challenge, launching today, offers fans three themes: merging Star Wars and Marvel vehicles, characters, or scenes.
Fans can submit their builds on ideas.lego.com, review rules, and begin building with LEGO elements. Voting for submissions starts December 15, 2026, with the Grand Prize Selections anticipated for next year. For further details, visit ideas.lego.com/campaigns/hope-assembles.
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