La china Avatr elige España para su entrada en Europa y anuncia el lanzamiento de seis coches

Chinese automobile manufacturer Changan has selected Spain as the site for the launch of its premium brand Avatr, announcing the debut of six cars in Europe over the next three years. Changan, already present in the Spanish market through its Deepal brand, chose Spain and Norway for the European entry of its premium brand. The Avatr 06 is set to be one of the first models introduced in Spain in the first half of 2027, alongside the Avatr 07L.

Changan plans to introduce a total of six models in the next three years, including SUVs, large SUVs, and shooting brake models. In 2027, Norway and Spain will be the European markets for the launch of Avatr, where the Avatr 06T and 07L will make their European debut, marking the official start of Avatr's new phase in Europe, stated Justin Li, Director of International Business for Avatr, during the opening day of the Paris Auto Salon, where the latest industry innovations were presented from October 12th to 18th.

Avatr is one of the 70+ car brands present at the Paris salon. Changan chose Spain as one of its European launch markets due to the positive reception of other Chinese brands in the country. Moreover, Spain is the fourth largest European market after Germany, France, and Italy, with a well-established local network of sales, service, and partners, offering extensive experience working with Chinese brands.

Avatr has introduced two electric prototypes at the Paris Auto Salon. Chinese car brands already have a presence in Spain, with around 40 brands currently selling vehicles, led by MG, BYD, Omoda, Jaecoo, Leapmotor, Lynk and Co, Geely, Xpeng, GWM, and GAC, collectively accounting for 15% of all new car sales in Spain, though their market share has surpassed 20% in the private channel.

These Asian brands also have over 1,000 sales points in Spain, representing one in every five commercial outlets, and are expected to end the year with over 1,200 operational locations. Avatr claims it is already selecting distributors and partners with deep market knowledge, proven operational capabilities, and access to a robust local resource network.

The brand aims to position itself as a premium mobility brand in the era of intelligent electrification under the slogan "Emotive Luxury" (Emotive Luxury), which combines design, intelligence, and human emotion to create intuitive and deeply human experiences. For Avatr, Europe is one of the most consolidated and demanding premium automotive markets worldwide, as well as a key strategic market for its global expansion.

Currently, Avatr operates in 70 countries and regions, with over 280,000 customers worldwide. By 2030, the company aims to expand its global presence to 110 countries and regions, with international sales accounting for more than 50% of total sales. Avatr already has a design center in Munich that collaborates closely with the Shanghai design center, refining designs and engineering from more than 30 countries.

Changan Avatr is part of the Changan Group, which is already present in Spain with the Deepal brand and has a total of 3,614 registered units as of the first nine months of 2026. Initially, Avatr and Deepal will maintain separate commercial and management structures to encourage competition among them and other brands in the market.

Changan has unveiled three new models in the Nevo family at the Paris salon: the electric SUV Changan Nevo Q05, set to arrive in Spain this year; the C-segment Crossover Changan Nevo Q06, which will solidify the brand's new language; and the A06 sedan, completing the range of this new product line.