Japanese companies give skin-care lessons to children
AgenciesJapanese skin-care product makers are working to protect children’s delicate skin by educating both children and their parents about proper care to help prevent skin proble...
Japanese skin-care companies are taking steps to safeguard children's sensitive skin by instructing both young people and their parents on the right practices to prevent skin issues at various stages of life. Fancl Corp initiated skin-care consultations for kids in July, primarily focusing on elementary and junior high school students aged 10 and older who visit its stores accompanied by their parents.
During these sessions, individuals receive evaluations of their skin condition via a specialized device, measuring skin texture and moisture levels. They are then given tailored skin-care advice, such as using emulsions to hydrate the skin post-washing and applying sunscreens to shield against harmful UV rays.
Children aged 8 to 12 possess delicate skin that is particularly prone to damage from UV rays and dryness, as their skin contains only one-third the moisture and one-fifth the sebum found in adult skin. A survey conducted by Fancl revealed that approximately 70 percent of parents expressed concern about their children's skin issues. Keiko Takayama, a company official, expressed her hope that both children and adults would gain a deeper understanding of their skin and discover what suits them best.
Orbis Inc. has also been running educational programs for students in junior and senior high schools, as well as universities, imparting proper skin-care techniques, such as applying face wash and sunscreen. Orbis dispatches beauty experts to classrooms to provide hands-on training. Around 200 individuals have engaged in these programs at schools located in Tokyo, Chiba, and Iwate prefectures.
Miki Moromachi, an Orbis official, explained that the programs aim to equip students with "reliable information by learning skin-care methods suited to adolescence and take better care of themselves," noting that these youth can be susceptible to misinformation on social media. A student who participated in the program and had previously fretted about skin problems expressed a positive outlook on the initiative.
Teachers have also been supportive, emphasizing that accurate knowledge is vital for students in a generation increasingly captivated by makeup.
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