Japanese accessory brand pionunnal expands retail footprint to Singapore
Fashion brand pionunnal launched its first international retail distribution at Takashimaya Singapore on Orchard Road introducing handcrafted Nubi bag collections through October 31
Singapore - Media OutReach Newswire reported on October 12, 2026 that Japanese bag brand pionunnal will open its first overseas pop-up at Takashimaya Department Store in Singapore from October 13 to 31, 2026. The pop-up event showcases the brand's signature styles and introduces a new two-way bag called bonbon, inspired by Singapore's Chinese New Year tradition of exchanging mandarin oranges.
Priced from S$106, the pop-up allows shoppers to experience the brand firsthand by feeling the soft quilting, comparing sizes and colors, and selecting a bag suitable for various occasions. Customers purchasing at the event will receive a complimentary non-retail mirror while stocks last. Pionunnal, known for transforming traditional Korean Nubi quilting into stylish everyday accessories, created a new category of bags with a distinctive appeal using fine stitching by Japanese artisans and refined design.
The brand gained popularity after its launch, inspiring a new fashion trend of carrying a second bag as part of an outfit. The new bonbon bag, priced at S$172, features an organza drawstring closure and velvet cord, offering versatility with an adjustable, detachable strap for carrying as a shoulder bag or compact mini bag. The Singapore pop-up also features other designs such as MILK, PIANO, GARDEN, MOANA, MOANA mini, and LADY, each catering to different styles and occasions.
The event aims to promote a philosophy of enjoying life's diverse moments, even during challenging times like rainy days.
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