I want our $1 billion business to stay in the family, but that doesn't mean I'll automatically hire my kids
Tricia Wallwork initially pursued law instead of her family's business. She later joined Milo's Tea and became its third-generation CEO.
Tricia Wallwork, the CEO of Milo's Tea, which was founded by her grandfather in 1946, has turned the family business into a $1 billion retail sales brand. Her grandfather's vision for a hamburger stand that served sweet tea to Atlanta's steelworkers laid the foundation for the successful tea company she now runs. Tricia became involved in the family business after initially deciding against a career there, working first as a lawyer.
She grew deeply appreciative of her family's entrepreneurial spirit, which she sees as a key factor in the company's success. She has implemented rigorous family governance protocols, including regular family meetings and an internship program, to prepare her children for potential leadership roles. While she hopes her children will eventually own the company, she doesn't pressure them to work at Milo's Tea, ensuring they see it as an opportunity rather than a duty.
This approach allows the next generation to contribute in meaningful ways while maintaining the family's autonomy and growth.
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