Huupe wants to make almost every basketball hoop in the world 'smart'
Huupe , a California company, says it wants to use its technology to make every basketball hoop in the world " smart ". The sports start-up, which offers several products including AI-using basketball hoops, says that its Huupe Arena Upgrade Kit fills an important gap in the market. "It's our biggest launch since the Huupe Mini 1 ," Huupe chief executive Paul Anton told The National of the $699…
Huupe, a California-based start-up, aims to make every basketball hoop globally "smart" through its innovative technology. The company's Huupe Arena Upgrade Kit, priced at $699, is a significant step in fulfilling this goal. The kit includes an attachable sensor hub and lights that connect to standard backboards, allowing players to automatically track shots, measure performance, and compete against users worldwide via their smartphones.
CEO Paul Anton emphasized the Arena Upgrade Kit as the most transformative product in the basketball hoop market, enabling existing hoops to remain while offering a smart upgrade.
The company recently expanded its lineup with the launch of the Arena Portable, a $995, full-size yet portable basketball hoop equipped with AI and technology features on the Huupe basketball software platform. This latest offering joins other products released since June, including the Arena, priced at $2,995, which provides rim impact charts, AI-powered shot form analysis, three-point percentages, field goal stats, and interactive shot charts.
Founded in 2015 by Paul Anton and Lyth Saeed, both avid basketball enthusiasts, Huupe took several years to develop the right technology, tools, and financing for their vision of enhancing the basketball experience. The company's journey began with the introduction of the world's first smart basketball hoop, Huupe Pro, in 2022. Two years later, Huupe launched Huupe Mini, a compact version designed for home use.
The Mini offers real-time shooting performance tracking and analysis through radar and lidar technology, as well as the ability to connect to streaming services like YouTube or Netflix via an HDMI port and built-in Wi-Fi.
In 2025, Huupe secured the addition of retired NBA all-star Tracy McGrady as Chief Innovation Officer and hall-of-famer Vince Carter as a strategic adviser. Anton set ambitious goals for the company, including the aspiration to sell one million units of the Upgrade Kit.
Written by urgent.news from The National Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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