Honeyjar offers AI tools to improve PR and comms at every company

Honeyjar, a startup participating in TechCrunch Disrupt's Startup Battlefield 200, aims to revolutionize the PR process using AI technology. Founders Michelle Masek and Nadia Jamshidi, both seasoned PR professionals, have developed the platform to make expert PR advice accessible to all, regardless of their title or experience level. Masek and Jamshidi, who have a combined decade of experience in PR, acknowledge the challenges faced by startups seeking media attention and pitched Honeyjar as a solution.

Honeyjar automates various PR tasks, such as crafting announcements, identifying journalists to pitch, and uncovering speaking opportunities. However, its vision extends beyond mere press coverage. The platform aims to streamline the entire communications workflow by incorporating signals, context, strategy, judgment, timing, and execution. Honeyjar targets not only founders but also a wide range of individuals involved in strategic communications, including marketers, investors, authors, and school superintendents.

The startup attracted an overwhelming response with 10,000 signups in just 24 hours since launching its waitlist. Beta testers include tech startup Coco Robotics, investor Bloomberg Beta, and agencies Mission North and Full Picture. While Honeyjar can draft pitch emails and social media posts in the customer's voice, it is crucial that the human remains in control, ensuring the quality and appropriateness of the content.

Masek and Jamshidi are committed to infusing Honeyjar with the wisdom of seasoned PR professionals through the Comms Lab initiative. This approach ensures that the platform provides credible pitches and guidance on when to act and how to adapt to different situations. In some cases, Honeyjar might even advise founders that they are not ready for coverage, ensuring that only appropriate opportunities are pursued.