EU lacks influence(rs): No content creators at leaders’ summit
The Council wanted social media stars to cover its meetings, but EU countries failed to pick any for this week's big meeting.
The European Union's plan to invite social media influencers to cover its leaders' summits has fallen short of expectations. Politico reported that the EU Council had initially suggested inviting influencers to Brussels summit events to "reach new audiences." However, six EU diplomats revealed to Politico's EU Influence newsletter that their respective countries had not nominated any influencers for the upcoming European Council on October 15-16, citing logistical problems and budget constraints.
Council spokesperson Romain Sadet confirmed that no content creators will attend the upcoming event. The plan, which would grant influencers access to areas of the Council's Brussels headquarters reserved for journalists, was met with skepticism from press representatives who argued that influencers would not be required to disclose their payment sources, violating journalistic ethics.
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