Duo the owl’s next big act is an animated series
Duo the owl has twerked on main, flash mobbed a Charli XCX concert, died, sent his ashes to Dua Lipa, and come back to life. His next big act? Starring in his own animated show. Duo TV is a new animated series that was created entirely by Duolingo’s in-house design studio. The six-episode series stars in-app characters including Duo himself, the deadpan goth teen Lily, her best friend Zari, and a…
Duo the owl, the beloved mascot of Duolingo, is set to embark on a new venture: starring in his very own animated series. Titled Duo TV, this six-episode show will delve into the quirky world of DuoMart, a mysterious grocery store where Duo and his friends navigate daily life. The first two episodes will premiere on October 12, with subsequent episodes releasing daily until the finale.
This animated endeavor is part of Duolingo's broader strategy to strengthen its bond with fans and characters, which have skyrocketed in popularity during the COVID-19 pandemic. Duolingo's head of design, Miguel Reyes, emphasized the importance of longevity, stating that the brand aims to be a century-old business. By creating an entire universe around its characters through initiatives like Duo TV, Duolingo aims to secure its growth for decades to come.
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