Disney Stacks Super Bowl LXI Lineup With Even More Alt-Casts
Disney adds to its cross-platform coverage of the upcoming NFL title game.
Disney has finalized a comprehensive lineup to ensure Super Bowl LXI on February 14, 2027, is unmissable. The network aims to set a new U.S. viewership record on its various platforms controlled by Disney. Coverage will extend to ESPN, ABC, the ESPN app, Disney+, ESPN2, NFL Network, ESPNU, and Spanish-language networks ESPN Deportes and Univision.
Each presentation counts towards Nielsen's overall audience measurement. ESPN's goal is to surpass the current U.S. television single-network audience record of 127.7 million viewers set by Super Bowl LIX in early 2025 on Fox platforms. Disney has already sold out its advertising inventory for Super Bowl LXI, with most spots priced at $8 million to $9 million per 30-second unit.
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