Civic group files complaint against Kakao over alleged privacy law violations
A civic group filed a complaint against Kakao with the privacy watchdog on Monday, alleging that the tech giant's corporate advertising service uses personal data to target users without their consent. The Seoul YMCA said it urged the Personal Information Protection Commission (PIPC) to investigate KakaoTalk’s Brand Message service and impose strict sanctions if violations are confirmed. The…
A civic group has lodged a complaint with the privacy watchdog against the tech giant Kakao, contending that the company's advertising service, Brand Message, unlawfully uses personal data to target users without their consent. The Seoul YMCA has requested the Personal Information Protection Commission (PIPC) to investigate Brand Message and impose severe penalties if any violations are substantiated.
The civic group claims that Kakao has replaced its earlier channel-based advertising service with Brand Message, which enables businesses to disseminate ads without requiring users to follow their channels. The civic group asserts that Kakao links phone numbers supplied by advertisers to its own user database to pinpoint ad recipients, notwithstanding users having furnished their numbers solely for messaging purposes, rather than third-party advertisement receipt.
"The principal alleged violations pertain to the unauthorized utilization of personal information and infringement of users' rights," the civic group stated.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
