Cineverse launches German Soccer Network on LG Channels

Cineverse, a Los Angeles-based streaming company, has introduced a new German Soccer Network on LG Channels in the United States. This free ad-supported channel, in collaboration with the German Football Federation, will air live matches from German football clubs, including Bundesliga teams, starting with the DFB-Pokal in October and culminating in the May final.

Additionally, viewers can enjoy matches from the 3 Liga and the German Women’s National Team. The service is accessible on LG's webOS devices, such as smart TVs, monitors, and projectors. Alexandra Viglione, SVP of Business Development and Partnerships at Cineverse, expressed optimism about the potential of live sports within the company's portfolio.

Meanwhile, Matthew Durgin, VP of Content & Service at LG Electronics North America, highlighted that the partnership enables U.S. viewers to easily discover and stream live German soccer directly from their LG devices. LG Channels currently hosts over 4,500 channels across 36 countries, with more than 400 channels available in the United States.

Cineverse's global annual revenue exceeds $60 billion, with the company operating multiple streaming brands, including free ad-supported television channels and subscription video-on-demand services. The German Football Federation, responsible for governing football in Germany, oversees various competitions like the DFB-Pokal and 3. Liga.