A PR pro says Kelly Clarkson made one big mistake in her feud with a Brooklyn toy shop
Kelly Clarkson started an online feud with a small business, Art of Play, after she felt mistreated by staff. A PR pro explains why it's a bad look.
When Kelly Clarkson visited Art of Play, a Brooklyn toy shop, she said she was treated poorly and ignored by an employee. Art of Play disputed Clarkson's claim, saying she was offered a similar puppet, priced at $15,000. PR expert Evan Nierman claims both Clarkson and the shop are playing the "victim card" and failing to craft a better narrative.
Nierman says that regardless of who is technically correct, the winner in a public feud is the one who spins the story better. Clarkson, a wealthy and famous singer, has little to lose by airing her grievances online, while the shop has little to gain. Nierman suggests a resolution where Clarkson returns to the store to find a singing bird, which would put an end to the feud.
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