Von der Schweiz schwärmen und dafür bezahlt werden: Nina Chuba übernimmt das Privileg von Roger Federer

Deutsche singer Nina Chuba has been appointed to promote Switzerland in the autumn, replacing former Swiss ambassador Roger Federer. Federer had spent seven years enjoying his 16,000 square meter property with a waterfront view before moving into his new home in Rapperswil-Jona. Despite facing opposition from environmentalists and the government over a planned boathouse, Federer became Switzerland's most prominent tourism ambassador during the construction period.

However, Switzerland Tourism announced that they would no longer work with Federer in their latest autumn campaign. Instead, they will pay other content creators from around the world to showcase Switzerland. One of those lucky creators is Nina Chuba, a successful musician in the German-speaking region. Chuba enjoys promoting Switzerland not only for its food and animals but also for its potential for hiking in the Fjellvann area.

She feels inspired by Caspar David Friedrich, the famous German painter who drew his inspiration for "The Wanderer above the Sea of Fog" from the Black Forest. Swiss Tourism CEO Martin Nydegger likely forgave the mix-up, as Chuba's mistake was met with no backlash. Chuba accepts that she will only be paid "a small amount" for her Switzerland promotion, following in Federer's footsteps of dedication to Switzerland without financial compensation.

Swiss Tourism, mainly funded by subsidies, is persistent in keeping the details of the compensation a secret. However, they claim that a better distribution of visitors can be achieved through this new approach, despite not having any evidence to support their claim.