Stellantis bets on small affordable EVs for European comeback

Stellantis is making a bold statement at the Paris Motor Show, aiming to reclaim its lost ground in Europe. CEO Antonio Filosa introduced six out of nine concept cars and a range of production models, including budget-friendly electric vehicles (EVs), during a gala event. The show's highlight is Citroen reviving the retro 2CV, a low-cost EV set to hit European roads in 2028.

Filosa emphasized that these concepts align with the company's 2030 strategy, showcasing its dedication to unique brand identities and innovative technology in a field dominated by shared platforms. The 2CV serves as an early test for European automakers to build affordable EVs without compromising on quality, performance, or safety.

Analysts view this strong return to a major European auto show as crucial, especially after two years of declining market share and profitability in North America and Europe. Despite recent sales gains, Bernstein analysts argue that Stellantis has yet to prove its turnaround is winning over buyers, as some of these gains may stem from higher dealer deliveries to restock inventories.