Meet Aurora: the invite-only, $10,000-a-year AI concierge that anticipates the ultra-wealthy’s every need

Aurora, a premium AI-powered concierge app, is revolutionizing the way the ultra-wealthy manage their daily lives. Priced at a $10,000 annual fee plus a $5,000 initiation fee, the app offers exclusive access to members and utilizes advanced AI technology alongside human experts to cater to their every need. Aurora goes beyond the typical luxury concierge by anticipating the members' requirements even before they request, thanks to integrated data from their calendars and wearable tech like Whoop and Oura.

Co-founder and CEO Jonah Lowenstein explains that Aurora aims to elevate the members' lives beyond mere survival, emphasizing the fusion of technological precision with the human touch. The app offers a wide range of services, including dining, travel, luxury goods, and wellness services, adapting to members' preferences and lifestyle details.

For instance, if a member's wellness data indicates jet-lag after a flight, Aurora might suggest and book a sauna and recovery session, an IV drip, or a physical therapist for a sports massage without the member needing to mention these specifics. Lowenstein highlights the app's ability to secure reservations at high-demand venues, such as Wimbledon debenture seats, and cater to unique requests like obtaining a specific type of rye bread from a New York deli at 2 a.m. U.S. time.

Aurora’s unique approach is attracting attention in the wellness industry, where it blends AI insights with human expertise, offering members perks like Navy SEAL breathwork sessions and private car racing events. The company has already attracted over 200 members, with more than half using the app daily, and plans to expand its features to include collaborative planning with family, friends, and executive assistants.

Aurora has raised about $12 million in funding from various investors and is preparing for a Series A round. The company’s vision is to remain just as relevant and accessible on a regular day as it is during extraordinary occasions.