From killbots to cuddly little guys: Why AI companies suddenly have cute mascots
AI companies are embracing cute mascots like Jolly for Meta's Muse, and Dots for OpenAI. Experts say it's making people feel more comfortable with AI.
Meta's AI subsidiary Muse has introduced a plump, adorable mascot to help users feel more at ease with the technology. The creature, called Jolly, sports rosy cheeks, big eyes, and a toothless grin. Much like a Tamagotchi or Baymax from Big Hero 6, Jolly's cute appearance aims to distance users from fears of AI's potential dangers.
This trend of using cuteness as a marketing tool isn't new, having been employed in Japan following World War II to shift the country's image from aggression to approachability. By creating endearing mascots, AI companies hope to tap into our primal instincts and provide a comforting, socially engaging presence that can assist users in various tasks.
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