Consumers receiving 'mixed' messages over red meat
A majority of Irish adults hear conflicting messages about the role of red meat in a balanced diet, new research has found.
New research reveals that many Irish adults receive mixed messages about the role of red meat in a balanced diet. The study, commissioned by Our Food Roots, a group funded by the agri-food industry, found that 84% of respondents believe red meat can be a healthy part of one's diet, providing essential nutrients like protein, iron, and vitamin B12.
However, the research also indicates that almost two-thirds of adults hear conflicting information about red meat's dietary role, with one-third admitting to lacking knowledge about its nutritional benefits. Our Food Roots, established last year, aims to reconnect people with Irish food and farming and build trust through greater understanding.
Insight & Expert Community Manager Richard Cooper noted that consumers are overwhelmed with food, health, and nutrition information, making it difficult to discern what's accurate.
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