CarGurus CMO Dafna Sarnoff sells $214,271 of Class A shares

CarGurus' Chief Marketing Officer, Dafna Sarnoff, sold 7,234 shares of the company's Class A Common Stock for a total of $214,271 on October 2, 2026, at $29.62 per share. This sale, executed under a Rule 10b5-1 trading plan, occurred as the stock price was trading at $28.85, down nearly 4% over the past week and 25% year-to-date.

Despite the recent decline, InvestingPro analysis suggests that the stock is undervalued, with a Fair Value estimate indicating significant upside potential. Notably, Sarnoff also sold 7,550 additional shares on October 1, 2026, valued at $224,461, which were withheld for tax purposes upon the vesting of restricted stock units. Following these transactions, Sarnoff directly holds 94,884 shares of CarGurus Class A Common Stock.

Meanwhile, CarGurus reported better-than-expected financial results for Q2 2026, with non-GAAP earnings of $0.66 per share on revenue of $251 million, surpassing expectations. The company raised its full-year profitability outlook while keeping revenue growth guidance unchanged, and raised its price target for the stock to $44, maintaining a Buy rating.

The company is also expanding into new markets with innovative products, such as AI-based dealer and consumer offerings, reflecting its ongoing efforts to innovate in the automotive market.

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