When Saturday Comes
Football as an Asset Class
In 1996, the author had the chance to invest in Liverpool FC, a football club majority owned by the Moores family. While the Moores controlled 51% of the shares, a small minority of fans and investors held the remaining shares. To gain control, the club's new owners had to offer incentives, such as priority ticket purchasing rights for lifetime access to home cup matches and finals.
These rights were valuable, as Liverpool appeared in nine cup finals in the following decade. The author sold his share following the club's success after hosting the European championship in 1996, when football became fashionable once more. This sale yielded a significant profit, but the author regrets the valuable asset he lost by selling.
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