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‘Trance-like’: How brands hack psychology of smell to make us spend more

In the increasingly lucrative field of scent marketing, one Australian company is helping some of the world’s biggest brands hyper-curate their customer experience.

‘Trance-like’: How brands hack psychology of smell to make us spend more

We haven't written up this one. The Sydney Morning Herald has the full story — the link below goes straight to it.

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