Tatuaggi e piercing, imprese più che raddoppiate in 10 anni

In the last decade, the tatuaggi and piercing industries have more than doubled, growing at an impressive rate. This once niche practice has become a widespread social phenomenon, with at least seven million people in Italy involved, accounting for 12-13% of the population. A study by Unioncamere-InfoCamere, examining the industry from June 2017 to June 2026, found that the number of businesses rose from 3,695 to 9,614, a 160% increase in just over a decade.

This growth was observed across all regions of Italy, though with varying intensities. The region leading the growth was Sardinia, where the number of businesses surged from 45 to 177, a 293% increase. Other regions showing significant growth included Puglia (+245%), Sicily (+243%), and Campania (+223%). In terms of individual businesses, Roma had the highest number of establishments, up from 440 in 2017 to 440 in 2026.

Other cities with notable increases in the number of businesses included Torino (296), Milan (180), and Bari (74). The industry is predominantly female-led, with 4,334 businesses run by women, or 45.1% of the total. Young entrepreneurs also play a significant role, with 3,752 businesses being owned by individuals under 30, comprising 39% of the sector.

Additionally, the age distribution of individual business owners has shifted. Those under 30 now make up 18.1% of owners, down from 25.5% in 2017, while those over 50 have increased to 10.7% from 4.5%. The majority, however, still fall within the 30-50 age range, accounting for 71.2% of the owners, which is consistent with the 70% reported in 2017.