In reprieve for Amul, Madras High Court dismisses trademark suit over ‘AMUL TRU’

The Madras High Court dismissed a trademark challenge against Amul Dairy's "AMUL TRU" beverage brand, citing procedural issues, allowing the co-operative dairy relief without resolving the dispute over the rival "TRUE VALLEY" mark. Asian Beverage Private Limited, a Tamil Nadu-based company, filed the suit, but it failed to comply with a mandatory notice requirement under the Gujarat Co-operative Societies Act, 1961.

Justice AD Maria Clete allowed the application by Kaira District Co-operative Milk Producers Union Ltd (Amul Dairy) due to the procedural breach but left the substantive trademark dispute unresolved, allowing fresh proceedings after meeting the statutory conditions. The court examined Amul Dairy's objection regarding the non-compliance with the notice requirement under Section 167 of the Gujarat Co-operative Societies Act, emphasizing that Asian Beverage should have followed this provision for its trademark claim. The case is currently pending, awaiting compliance with the required procedural steps.