How brands can capitalize on post-Fall Prime Day momentum
This fall's Prime Big Deals Days is pushing holiday shopping into October as shoppers compare prices earlier and sellers prep for Black Friday.
Amazon's Prime Day has evolved into a significant retail event, pushing consumers to begin their holiday shopping earlier each year, particularly as inflation remains high. Previously a summer phenomenon, Prime Day has now become a key acquisition channel and testing ground for sellers ahead of Black Friday. As consumers research deals and compare prices well in advance, brands have the opportunity to capitalize on the post-Fall Prime Day momentum.
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