Gen Z is rejecting millennial beige and embracing the colorful ‘dopamine decor’ trend. Designers say it’s a coping mechanism

In a surprising shift, Gen Z and millennials are moving away from the subdued "millennial beige" aesthetic and instead gravitating towards vibrant "dopamine decor." This colorful trend has designers and social media platforms predicting a surge in gummy-inspired elements, such as bendy phone cases, elastic cheek tints, and probiotic snacks. According to Pinterest's annual trend forecast for 2026, searches for "gummy bears aesthetic" have increased by 50%.

Interior designers Lori Miller and Betsy Wentz attribute this shift to the need for a sense of well-being in the face of a chaotic world. Miller, who has a background in mental health counseling, notes that young adults are experiencing heightened anxiety due to various life stresses. The "gummy" style, with its rounded corners and bold colors, provides a calming and uplifting effect, evoking feelings of safety and comfort.

Wentz, an interior designer with counseling experience, explains that color can have a powerful impact on our emotional state. While white can be calming, it can also feel sterile. In contrast, nature-inspired colors like blue and green create a soothing environment that lowers heart rate and cortisol levels. The nostalgic desire for comfort and safety is a driving force behind the maximalist trend, as Gen Z and Millennials seek to create homes and wardrobes that provide a sense of security and joy.