Fufuo wo krom: Meet Ghana’s food, culture & lifestyle Marshall

Kwabena Bediako Antwi-Dako, popularly known as I.B.K., is a versatile media personality and food ambassador who has become synonymous with Ghanaian food, culture, and lifestyle through his initiative, Fufuo wo krom. The term "fufuo wo krom" is more than just food to I.B.K.; it represents a celebration of Ghana's rich heritage, people, communities, and the stories surrounding beloved meals.

With over 26 years of industry experience, I.B.K. has worked in various sectors of Ghana's corporate and media landscape, including Ghana Telecom Company Limited, Vodafone Ghana Plc, EIB Network, and Class Media Group. This diverse background has equipped him with expertise in sales, marketing, customer service, media, events, and content development. In addition, I.B.K. has been creating concepts and content for television and radio for more than a decade, managing his own media and events consultancy, Wise Ink Concepts.

What sets I.B.K.'s Fufuo wo krom apart is his deep understanding of brands, audiences, and storytelling. Within a year, the discussion surrounding fufuo has gained traction, sparking conversations on television and social media platforms. The Fufuo wo krom experience extends beyond television, with increasing visibility on digital platforms.

I.B.K.'s unique blend of media and corporate experience is evident in his background, which includes a degree from the University of Ghana School of Performing Arts, a Diploma in Sales Management and Marketing with Distinction from the British College of Professional Management, and a Baccalaureate in Marketing Administration. This diverse education has allowed him to develop a broad understanding of how brands interact with consumers, engaging them through authentic Ghanaian storytelling.

Behind the camera, I.B.K. brings the expertise of a seasoned professional, while in front of the camera, he embodies the role of Fufuo wo krom – The Food Marshall. This charismatic figure combines personality, entertainment, and cultural authenticity, offering audiences a unique perspective on Ghanaian food, culture, and lifestyle.