D2C Brand Nat Habit Raises ₹142 Cr To Scale Offline Expansion
D2C personal care brand Nat Habit has raised ₹142 Cr (around $14.7 Mn) in an all-primary Series C funding round…
Personal care company Nat Habit has secured ₹142 Cr ($14.7 Mn) in a Series C funding round led by Trident Growth Partners. The round saw participation from existing investors Bertelsmann India Investments, Mirabilis Investment Trust, Sharrp Ventures, Physis Capital, and Hero Family Office. Nat Habit aims to expand its offline retail presence from 20,000 stores to 2 lakh over the next three years, entering modern trade and bolstering its manufacturing and product portfolio.
The startup, founded in 2019 by Swagatika Das and Gaurav Agarwal, primarily caters to higher-income, educated consumers but plans to broaden its reach with changes to pack sizes and communication, targeting what it calls the "Bharat consumer." Nat Habit intends to introduce new categories such as sunscreens and serums through investments in R&D, formulation, and manufacturing facilities.
The company currently serves over 60 lakh households and has generated an annualized gross revenue of ₹330 Cr.
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