Bread, laban, chips: How UAE food makers view new caps

Dubai-based food manufacturers are confident they can meet new limits on sodium, sugar, and fat in packaged foods, though some predict higher costs. The UAE Ministry of Health and Prevention introduced these rules for foods like bread, flavored yoghurt, laban, processed cheese, and chips. The limits will take effect on December 31, 2030, with violations facing fines of Dh5,000 to Dh500,000.

iD Fresh Food, a packaged food producer, anticipates little to no need for reformulation, maintaining that their familiar recipes and the use of herbs, spices, and fermentation will keep flavors steady. CEO Musthafa acknowledges that production costs may increase in the short to medium term due to R&D testing, vendor audits, and sourcing of raw materials. However, he believes that with efficient sourcing, better processes, and scale, businesses can absorb these transition costs and keep prices accessible.

Al Ain Farms Group, on the other hand, is already reformulating certain products. Group CEO Hassan Safi emphasizes the company's commitment to healthier living, reducing added sugars in its milk, yoghurt, and laban by 10-20% under its Healthy Living initiative, while maintaining taste and quality. Safi warns of higher short-term costs but highlights the long-term investment in improving the nutritional profile of everyday products. He also hopes the initiative will encourage broader action across the food sector.