What on Earth is this “boring” seven-year-old last-gen APS-C mirrorless camera doing in Japan’s top-10 camera sales?
The Nikon Z50 is aging tech by today’s standards, yet somehow this years-old crop-sensor camera has managed to sneak its way into the Japanese camera charts
According to BCN+R's top 10 mirrorless cameras chart for the first half of 2026, the Nikon Z50, a seven-year-old last-generation APS-C mirrorless camera, surprisingly holds the #10 spot. Although the Nikon Z50II, which succeeded the Z50, ranks higher at #6, the Japanese domestic market seems to favor smaller or older cameras over newer ones with the latest specifications.
The Nikon Z50, despite being discontinued, remains available in relatively new stock and at good prices. While the Z50 has basic autofocus and a limited burst rate, it is still favored by many for its everyday use in holidays, day trips, and family events. This success highlights the need for Nikon to introduce a new entry-level camera, as all Nikon mirrorless models share the same benefits: access to a vast range of Z-mount lenses and superior image quality.
Written by urgent.news from Digital Camera World's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
