UK founder and mother spent £15,000 on vegan supplement; business now turns over £55m
A UK mother-son duo spent £15,000 developing a vegan protein supplement before taking up kitchen fitting work to fund their first stock. Founded in 2017, Free Soul has grown into a supplements business with £55 million annual turnover and 50 employees. Its products are now sold through major UK retailers, including Tesco, Boots and Sainsbury's.
Arjun Sofat, a former investment banker, and his mother Rohini Sofat co-founded Free Soul, a UK-based vegan supplement business, in 2017 with a £15,000 budget. The couple spent the initial funds on developing their first vegan protein supplement and later turned to renovation work when the money ran out. Their business has since grown into a £55 million turnover company employing 50 people.
Free Soul's product range now extends beyond vegan protein supplements to include protein powders, electrolyte powders, gummies, and other nutritional supplements. Founded during a period of personal challenge for Rohini, the company's mission is to help women feel stronger rather than just lose weight. Initially focusing on direct customer outreach, they now rely on customer relationships and UK market growth to fuel their expansion towards a £100 million company in the future.
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