UK-based entrepreneur partners foreign brands

Chinemerem Gerald, a Nigerian entrepreneur residing in the United Kingdom, has formed partnerships with several foreign fragrance and luxury brands through his online review platform, Cologne Quest. During 2026, Gerald collaborated with renowned brands such as Prada, Giorgio Armani, Paco Rabanne, Montblanc, Sospiro, Arabian Oud, Ahmed Al Maghribi, Atralia, FAAN Perfumes, Mykonos, and Polo. These partnerships aimed to broaden his content across the fragrance and luxury sector.

Gerald embarked on his fragrance content career professionally in 2024, managing Cologne Quest on multiple social media platforms like TikTok, Instagram, and Facebook. His focus in content creation centers less on describing individual scents and more on practical considerations that influence purchasing decisions, such as scent profile and longevity.

According to Gerald, his objective is to provide viewers with information that enables them to compare products and understand their performance, rather than merely describing their smell.

Born in Lagos on April 23, 1996, Gerald's upbringing in various cultural environments across Nigeria and the United States has influenced his approach to fragrance content. He pursued his education in Nigeria and the U.S. before completing studies at the University of Hertfordshire in 2024, subsequently settling in London. Peter, a sports journalist for PUNCH, covers combat sports, special features, and human-interest stories.