Trump’s ‘super intelligence’ rebrand to sell AI faces uphill battle
Experts called it a poor choice for a new brand name, saying that if 'artificial' already fuels fear, 'super' sounds far more worrisome.
Donald Trump's campaign to rename artificial intelligence as "super intelligence" appears to be a challenging endeavor, according to experts. The president's proposal, which he floated as far back as September, is met with skepticism due to concerns about the technology's impact on safety, jobs, and the construction of massive data centers. In a recent poll, only 25% of Americans expressed satisfaction with Trump's approach to AI, while 58% were dissatisfied.
Marketing professor Jean-Pierre Dube of the University of Chicago argues that the rebranding is a poor choice, as the term "artificial intelligence" already carries a negative connotation of fear. Dube asserts that "super intelligence" sounds even more alarming, potentially leading to a backlash against the technology. Historian Ronald Kline of Cornell University emphasizes that "super intelligence" implies going beyond human intelligence, which could further exacerbate public concerns.
While Trump's executive order mandates the use of "super intelligence" in government communications, many top executives in the AI sector have embraced the term, albeit voluntarily. The Associated Press has faced backlash from Trump for refusing to adopt the term "Gulf of America" in place of "Gulf of Mexico." Despite the mixed opinions, industry experts predict a pragmatic approach from companies, using "super intelligence" only when required by the administration.
Written by urgent.news from Free Malaysia Today's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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