The Screen Gems YouTuber Pivot Is Further Proof That Creators Are Hollywood’s Future | Analysis
After 15 years, Fede Goldenberg is moving from YouTube to Sony's Screen Gems Pictures to focus on theatrical projects from digital talent The post The Screen Gems YouTuber Pivot Is Further Proof That Creators Are Hollywood’s Future | Analysis appeared first on TheWrap .
The recent shakeup at Sony Pictures Entertainment’s Screen Gems, a film production label under Sony, marks a significant shift in Hollywood’s approach to creators. With the appointment of former YouTube executive Fede Goldenberg to lead Screen Gems, the company emphasizes its recognition of the creator economy as the future of the industry.
Goldenberg, a 15-year veteran of working with creators, brings expertise in catering to creators’ needs and sensitivities, making him an ideal choice for the role. This move is a response to the growing influence of digital-native storytellers and the growing importance of the younger audience, who often prefer and trust creators over traditional advertising.
The new leadership at Screen Gems is set to develop theatrical movies from creators, instead of focusing solely on streaming content, recognizing that Gen Z audiences are increasingly seeking out cinematic experiences.
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