Tesla renames ’Full Self-Driving’ to ’Assisted Driving’ in Europe as it chases clearance for software

Tesla has rebranded its Full Self-Driving feature to Tesla Assisted Driving on its European websites as it pursues clearance for the software in the region. The name change comes after regulators in Germany, Sweden, and Italy have raised concerns that "Full Self-Driving" was misleading, as the system requires constant supervision and drivers remain legally responsible.

Musk, Tesla's CEO, views the self-driving technology as crucial to the company's future growth. Despite the name change, Tesla's US site still refers to it as "Full Self-Driving (Supervised)." The US site has not yet adopted the new name. Tesla's European rebranding effort includes encouraging owners and supporters to lobby national regulators for faster approvals.