Substack’s influencer marketing era has arrived
Rothy's is going all-in on Substack with IRL events and sponsoring personal essays. Other brands are following suit.
Influencer marketing is becoming a big deal on Substack, the newsletter platform that lets writers share text, photos, and videos. Brands are looking to Substack to find creators and reach potential customers. Rothy's, a shoe brand, is one company using Substack to host events and partner with writers for personal essays. Anna Doré, Rothy's VP of brand and communications, sees Substack as a way for brands to find "great tastemakers" and gatekeepers in a world where content is oversaturated.
Substack's features, like hosting events and reposting creator content, make it an attractive platform for brands.
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