Sony’s Screen Gems Sets YouTube Exec Fede Goldenberg To Top Genre Label; Ashley Brucks Segues To Producer Role
Sony Pictures Entertainment said Friday that it has tapped Fede Goldenberg, a veteran YouTube content partnership exec, as head of Screen Gems. He replaces Ashley Brucks, who had been President of Screen Gems since 2023. Sony said today that she will segue to a producing role on some upcoming Screen Gems projects, which were not […]
Sony Pictures Entertainment has appointed Fede Goldenberg, a veteran YouTube executive, as the head of Screen Gems. He replaces Ashley Brucks, who had been President of Screen Gems since 2023. According to Deadline, Brucks will transition to a producing role on some upcoming Screen Gems projects.
TheWrap reports that under Goldenberg's leadership, Screen Gems will expand its focus on traditional genre films to include theatrical projects from digital-native storytellers. Sanford Panitch, President of Sony Pictures' Motion Picture Group, stated that Goldenberg's experience at the intersection of online creators and entertainment makes him well-suited to build relationships and translate great storytelling from digital platforms to the big screen.
Goldenberg will leverage his relations with content creators to broaden the studio's pipeline of filmmakers, reporting to Panitch. TheWrap also mentions that Brucks will bring her expertise and distinctive genre taste to the label as a producer on several films.
Brief written by urgent.news from Deadline, TheWrap — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.
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