Slik blir rettssaken: – Samtlige krav bestrides

The legal proceedings are set to begin, as all claims are vigorously contested in a series of preparatory meetings ahead of the main trial. The Oslo District Court convenes on Friday, where tense confrontations erupted between the parties. Judge Anne Frøshaug announced that the trial will be adjourned for three days, with proceedings potentially starting as early as mid-March.

The case centers on Norway's use of Haaland's trademark in marketing flight tickets during the football World Cup, according to attorney Thomas Hagen, who previously spoke to VG. Attorney Vebjørn Krag Iversen, representing Norway, stated that they do not believe any legal claim is warranted in the current state of the case, as reported by NRK during the planning meeting on Friday.

Iversen added, "We have never looked more Norwegian," referencing a deleted Instagram post by the airline featuring a photo of a Norwegian plane with a signature hat on the aircraft's tail, originally posted alongside the caption, "We’ve never looked more Norwegian." The airline later removed the post from their Norwegian pages.

The image, which circulated on platforms like TikTok, also appeared on Instagram alongside other posts featuring Haaland. All three posts were subsequently deleted from the airline's Instagram account, according to Dagens Næringsliv. On Tuesday, two days prior to the planning meeting, Norwegian CEO Geir Karlsen expressed regret in a Finnish newspaper, stating, "I find it rather sad that we find ourselves in a situation like this.

Norway is, for me, the biggest supporter and enabler of all those who do well in Norway, and the national football team is no exception." When contacted by VG regarding the lawsuit, Professor Tore Lunde of the University of Bergen, an expert in marketing law and intellectual property rights, suggested that Braut Haaland might have a strong case under either trademark infringement laws or the protection of personality rights, which are not easily violated.