Sania Maskatiya redefines bridalwear with versatility and timeless craftsmanship

Sania Maskatiya, a Pakistani designer, is redefining bridalwear with her focus on versatility and timeless craftsmanship. The label she co-founded in 2010, alongside her brother Umair Tabani, merges Eastern and Western influences across luxe pret, formal wear, and bridal attire. Graduating from the Indus Valley School of Art and Architecture with a textile design degree, Maskatiya has garnered recognition on the international stage, including appearances at New York Fashion Week, Lux Style Awards wins, and International Woolmark Prize shortlists. In 2024, she expanded her brand with a resortwear line called TIYA.

Brides-to-be today are more informed and connected to global fashion trends than ever before, as Maskatiya explains. Arriving for their consultations with ideas developed through prior research, their preferences often guide the conversation. Many brides have envisioned their wedding day well in advance, bringing distinct ideas of how they want to look and feel.

Maskatiya's design process begins by understanding this vision, whether it leans towards soft pastels, metallics, or the classic bridal red. She then explores various silhouettes, fabrics, craftsmanship, and detailing, tailoring each element to the type of wedding - whether it's a daytime celebration, a sundowner, or an evening reception.

Comfort is a crucial aspect of Maskatiya's designs. She allows brides to enjoy their wedding day by accommodating their desire for intricate traditional craftsmanship while ensuring ease of movement. This can be achieved through anarkali gowns, peplum styles, or even lighter dupattas. The design team also prioritizes the longevity of her creations, ensuring that each piece remains relevant beyond the wedding day, resonating across generations.

A single collection piece can take months to develop, from initial concept and sampling to final embroidery and finishing touches.