Safaricom explains how Kenyans can buy NSE shares using M-PESA through ZiiDi Trader

Safaricom, a major telecommunications company in Kenya, has unveiled a new way for Kenyans to invest in the stock market using their M-PESA mobile money platform. In a recent statement, Safaricom challenged the notion that investing in shares is exclusive to wealthy individuals, emphasizing that anyone can participate in the stock market through the company's ZiiDi Trader service.

ZiiDi Trader is accessible through My OneApp, where customers can navigate to the Financial Services section and select the ZiiDi Trader option. This mobile-based platform allows users to buy and sell shares listed on the Nairobi Securities Exchange (NSE) without the need for a separate Central Depository and Settlement Corporation (CDSC) account.

Customers can track their investment portfolios, receive eligible dividends, and purchase or sell shares in listed companies through M-PESA. The trading hours are from Monday to Friday, between 9:30 am and 3:00 pm. While the convenience of this mobile-based trading is appealing, it's important to note that investing in shares involves financial risks.

Share prices fluctuate based on company performance, investor demand, and broader economic conditions, meaning investors could potentially lose part or all of their investment. Dividends are not guaranteed, as companies decide whether to distribute profits to shareholders based on their financial performance.

Safaricom encourages Kenyans to research listed companies, understand transaction charges, and consider their financial goals before investing. The company wants to debunk the myth that share ownership is limited to a select few. With ZiiDi Trader, Safaricom is inviting more Kenyans to explore the NSE and understand the process of investing in listed companies.