Rafa Corporation Signs 3-year Shirt Sponsorship
with Kano Pillars, Announces Plans for Football Academy Rafa Corporation, the company behind the rapidly growing Rafa Detergents brand, has signed a three-year shirt sponsorship agreement with Kano Pillars Football
Rafa Corporation, the company behind the popular Rafa Detergents brand, has entered into a three-year shirt sponsorship deal with Kano Pillars Football Club. The agreement was announced in Kano and was officially unveiled, with both companies displaying their logos on new jerseys. This partnership aims to strengthen Rafa's connection with its consumers, promote Nigerian football, and provide opportunities for young people.
Alhaji Kabiru Rabiu, Chairman of Rafa Corporation and Group Executive Director of BUA Group, expressed excitement about the collaboration, stating that the agreement is a natural fit between a Nigerian manufacturing business and a football institution with significant influence beyond the field. The club's prominence among Kano residents, who often begin supporting the team during childhood, was highlighted as a key factor in the partnership's appeal.
Rafa's involvement will extend beyond brand visibility to assist in the club's development and expand its reach nationally and internationally. The deal builds upon BUA Group's earlier support for Kano Pillars dating back to 2013, seen as a continuation of an enduring relationship and a basis for future cooperation. The club's Chairman, Alhaji Ahmed Musbahu Garo, welcomed the partnership, emphasizing its significance for the club's commercial future and the state government's encouragement of financial self-sufficiency.
Garo also praised the agreement as a pivotal step towards enhancing the club's commercial foundations and reducing dependence on government funding. Additionally, Garo expressed confidence in the partnership's ability to inject new vigor into the club and contribute to a successful season. As part of the broader collaboration, discussions are underway to establish a Rafa Football Academy in partnership with Kano Pillars.
The proposed academy aims to identify and nurture young talent through structured coaching, discipline, and development opportunities, with the goal of preparing players to represent Kano Pillars, progress to national teams, and pursue professional careers abroad. Rabiu emphasized that while conversations are still in the early stages, he expressed optimism about the academy's potential to create lasting opportunities for young athletes and strengthen the bond between Rafa and the club.
Founded in 1990, Kano Pillars has established itself as one of Nigeria's most distinguished football institutions, having won four national league championships—2008, 2012, 2013, and 2014—as well as the 2019 Federation Cup and a semi-final spot in the 2009 CAF Champions League.
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