Orihuela Takes Next Step Towards Smart Tourism Status
Orihuela has completed a key assessment in its bid to become a nationally recognised Smart Tourism Destination. Spain’s state tourism innovation agency, SEGITTUR, has delivered a diagnostic report examining the municipality’s progress in five areas: governance, sustainability, accessibility, innovation and technology. Completing the assessment gives Orihuela affiliated status within the national…
Orihuela has advanced in its pursuit of Smart Tourism Destination status, successfully completing a comprehensive assessment conducted by Spain’s state tourism innovation agency, SEGITTUR. The diagnostic report scrutinized the city's advancements in five key domains: governance, sustainability, accessibility, innovation, and technology.
Achieving this milestone confers affiliated status within the national program, affirming that Orihuela has commenced the implementation of the Smart Tourism model. The report offers recommendations and a strategic roadmap to guide the council in pinpointing enhancements, setting priorities, and steering future investments. This progress builds on the city's June 2025 accomplishment of attaining Level 3, the top tier, within the Valencian Community’s Smart Tourism Destinations network, alongside cities such as Valencia, Benidorm, and Elche.
The overarching objective of the national program is to bolster destinations' competitiveness, elevate visitor experiences, and enhance residents' quality of life. Leveraging the insights from the assessment, Orihuela plans to formulate a more cohesive, accessible, and sustainable tourism strategy, leveraging technology and optimizing data utilization.
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