ONYX Hospitality Group Marks 60 Years with Curated Partnerships Bringing “More of What You Love” to Life

BANGKOK, Thailand – ONYX Hospitality Group, a leading hospitality management company in Asia-Pacific, is celebrating its 60th anniversary with a series of curated partnerships designed to bring "more of what you love" to life. The campaign features collaborations with ChaTraMue, a Thai tea brand with a 97-year heritage; Benzilla, an internationally recognized Thai artist; and Grab Thailand, a leading digital platform for mobility and everyday services.

The partnership with ChaTraMue combines the iconic tea brand's heritage with ONYX's expertise in dining and guest experiences. Together, they will introduce new menus, beverages, and guest experiences that give a fresh expression to Thai culture across ONYX hotels and restaurants. Guests can expect a much-loved part of Thai culture in a new and exciting light.

Working alongside Benzilla, OZO's lively and youthful spirit is captured through a collection of four specially designed luggage stickers. Inspired by OZO's personality and interpreted through Benzilla's contemporary style, the stickers allow guests to personalize their travel memories and showcase how Thai creative talent can translate OZO's brand essence into something unique, expressive, and shareable.

By teaming up with Grab Thailand, ONYX Hospitality Group connects its hospitality experience with the digital convenience and reach of the platform. The collaboration enables guests to seamlessly navigate transport, dining, and destination discovery while engaging with ONYX through a platform already integral to their daily lives.

This partnership also opens new avenues for the Group to engage with digitally active travelers, enhancing the accessibility and enjoyment of its brands, dining options, and destination offerings.

ONYX Hospitality Group's Vice President, Brand and Marketing, Pornthip Paothong, emphasized the campaign's focus on combining the Group's Thai roots with modern guest values. "Our 60th anniversary celebrates our Thai roots and the hospitality experience we have built over the past six decades, while also looking at what guests value today.

'More of What You Love' is about giving people more reasons to enjoy their time with us – from the hotels they stay in and the food they discover to the destinations they explore," she said.

These distinct initiatives, spanning food and beverage, art, lifestyle, and mobility, collectively highlight ONYX's ability to create meaningful experiences that reflect today's travelers' lifestyles. As the Group enters its seventh decade, it remains committed to exploring partnerships that bridge its heritage with contemporary creativity and lifestyles. Further anniversary initiatives are planned throughout the year, promising more engaging experiences for ONYX Hospitality Group's guests.