Onlinehandel: Umsätze asiatischer Shoppingplattformen brechen ein
Der Aufstieg von asiatischen Portalen wie Temu oder Shein scheint vorerst gestoppt, wie neue Zahlen zeigen. Ursache dafür sind nach Branchenangaben seit kurzem geltende EU-Vorgaben.
The third quarter saw a significant decline in sales for Asian e-commerce platforms Shein, Temu, and AliExpress in Germany, with revenues falling 35.5% to 566 million euros compared to the previous year, according to the Bundesverband E-Commerce und Versandhandel Deutschland (BEVH). The rapid growth of Temu and Shein has slowed, said BEVH CEO Alien Mulyk.
She cited increased costs for small shipments from third countries as the reason for the weaker performance, stating that higher duties significantly impact the already thin margins of low-cost Asian products. The market share of the three largest Asian platforms in German online retail fell to 3.1% from 5.3% in the previous quarter, after previously reaching a record high.
In the second quarter, the market share was even higher at 5.3%. Since July, the zollfreigrenze (duty-free threshold) of 150 euros for online shipments from non-EU countries has been abolished. Since then, every shipment from third countries has been subject to import duty, with a flat rate of three euros per product group for shipments up to 150 euros, and an additional 2 euros handling fee starting November.
The BEVH believes these measures are not enough to ensure fair competition and calls for the EU to strengthen market surveillance authorities and enforce existing regulations. Overall, online retail in Germany lost momentum in the third quarter, with sales down 2.9% compared to the same quarter last year, not accounting for inflation.
Between April and June, the market had previously grown by nearly 5%, attributed to a deterioration in consumer sentiment.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
