Onlinehandel: Umsatz von Temu, Shein und AliExpress in Deutschland bricht um mehr als 30 Prozent ein

Deutschland's online retail sales saw a significant drop of over 30 percent for Temu, Shein, and AliExpress in the third quarter, according to the Bundesverband E-Commerce und Versandhandel Deutschland (BEVH). Their revenue decreased to 566 million euros compared to the same period last year. BEVH's managing director, Alien Mulyk, noted that the growth of Temu and Shein had slowed down.

She attributed the decline to the increased tax on small shipments from third countries, which has made the low-margin, inexpensive products from Asia less competitive. The market share of the three leading Asian platforms in Germany's online retail fell to 3.1 percent, down from 5.3 percent in the previous quarter. The change came after the zollfreigrenze (duty-free limit) for goods shipped from non-EU countries was removed in July.

Since then, all shipments from third countries have been subject to customs duty, with a flat-rate fee of three euros per product category and an additional 2 euros for processing fees starting November. The policy measures aim to curb the influx of large quantities of inexpensive goods from third countries into the European market.