Northwestern agrees to 10-year extension on Under Armour deal, will receive increased NIL investment
Northwestern has agreed to a 10-year extension of its apparel deal with Under Armour, the school announced on Friday. The agreement now runs through 2037, with increased investment and additional NIL opportunities included in the deal, according to ESPN’s Pete Thamel. Under Armour has been the official apparel partner for Northwestern athletics since 2012 and […]
Northwestern University has reached a 10-year extension with apparel company Under Armour, according to a recent announcement on Friday. The agreement now extends through the year 2037, with enhanced investment and additional opportunities for student-athletes to capitalize on their Name, Image, and Likeness (NIL) rights, as reported by ESPN's Pete Thamel.
Under Armour has served as Northwestern's official apparel partner since 2012, and they had previously agreed to an extension in 2025, focusing on developing distinctive jerseys for the school's sports teams. This latest development is part of a series of investments Northwestern has made in college sports, including recent upgrades to practice facilities and the grand opening of New Ryan Field, a cutting-edge $875 million stadium that boasts amenities akin to those found in NFL facilities.
The new stadium features a unique "Wildcat Wall" student section, which provided an electrifying atmosphere during the team's inaugural game, resulting in a decisive 34-13 victory over Penn State.
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