MTN One TV Empowers Local Creatives
A scene during the launch of MTN One TV. Inset: Some industry stakeholders at the launch The Deputy Minister of Tourism, Culture and Creative Arts, Yussif Issaka Jajah, has Read More... The post MTN One TV Empowers Local Creatives appeared first on DailyGuide Network .
Deputy Minister of Tourism, Culture and Creative Arts, Yussif Issaka Jajah, praised the launch of MTN One TV as a significant stride towards expanding the reach of Ghana's storytelling prowess. At the event, he commended the partnership between MTN, movie stakeholders, and the ministry in bringing this initiative to life. Jajah emphasized that empowering Ghana's creative industry through collaboration and digital innovation is timely and aligns with the country's revised cultural policy.
He highlighted that the ministry's efforts in promoting culture as both beautiful and bankable are made possible through collaboration and digital innovation.
During the launch, Chief Digital Officer of MTN Ghana, Ibrahim Misto, introduced MTN One TV as an entertainment platform that amalgamates local narratives, live channels, international programming, and adaptable viewing options. Misto explained that beyond offering customers more choices, the service fosters connections among creators, content owners, broadcasters, advertisers, and audiences within a robust digital entertainment ecosystem.
He further emphasized that a thriving digital content environment can generate fresh revenue streams and support the livelihoods of writers, directors, actors, editors, technicians, and production crews who rely on the creative sector.
Misto also stressed the importance of preserving Ghana's cultural identity by ensuring that future generations can connect with the stories that shape the nation. By providing a stronger presence for Ghanaian content in the digital realm, MTN One TV aims to safeguard the cultural heritage while enabling the next generation to engage with these narratives.
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