Most US Adults Aren’t Ready for AI to Help With Holiday Shopping, Survey Finds
Far more people than last year are willing to use AI to help them find the right gift, but few want a bot handling their payment details.
According to a recent YouGov survey, only a small fraction of US adults are prepared to rely on artificial intelligence for their holiday shopping. While AI can assist in refining product choices, tracking the best deals, and even placing orders, the survey reveals that less than half of Black Friday and Cyber Monday shoppers intend to employ AI. However, there has been a notable increase in AI usage compared to last year, with the percentage more than doubling from 16% to 34%.
Despite this growth, over 40% of US adults are hesitant to use AI for holiday shopping, especially as they approach the final stages of the purchasing process. Concerns about AI providing inaccurate or outdated information and biased or sponsored recommendations loom large. The survey reveals that only 9% of shoppers would feel comfortable with AI adding items to their cart, and even fewer are willing to let AI complete approved purchases. Only 4% would allow AI to make a purchase without further intervention.
Written by urgent.news from CNET's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
