Menswear Brand KISAH Nets ₹35.9 Cr To Scale Retail Footprint

Menswear brand KISAH has secured ₹35.9 Cr in a Series A funding round led by Fireside Ventures, raising its post-money valuation to around ₹211 Cr. The company plans to utilize the funds primarily to expand its retail footprint, while also investing in supply chain, warehousing, technology, and backend infrastructure. Co-founder Yash Sarawagi shared that the startup is learning retail and aims to create playbooks for future expansion using franchisees.

KISAH, founded in 2018 by Sarawagi, began as a marketplace-led brand before transitioning to its own D2C platform and physical stores. The brand offers contemporary ethnic and occasion wear, targeting wedding guests and consumers beyond the traditional groom market. The average price point for KISAH's products on Myntra stands at around ₹4,000, compared to roughly ₹1,000 for the platform's broader ethnicwear category.

The company has been steadily growing its offline presence, beginning with a store in Kolkata's Gariahat in 2025. This store generated around ₹45-50 Lakh in its first partial year, eventually reaching annual sales of about ₹70 Lakh. Encouraged by this success, KISAH has accelerated its retail expansion, opening a flagship store in Bengaluru's Indiranagar in September 2025 and another in Hyderabad's Sarath City in November 2024.

Currently, KISAH operates 12 stores across Bengaluru, Kolkata, Hyderabad, Mumbai, and Visakhapatnam, with plans to increase to 100 stores and reach ₹500 Cr in revenue before branching into new markets. The brand aims to achieve this within the next 12-18 months while working on integrating its online and offline operations for an omnichannel shopping experience.