Journalists now have an AI reputation and PR is keeping track
If someone asks you, “What’s your AI score?” you’d probably look at them funny, assume they want to sell you some kind of AI gadget or service, and move on. For journalists , though, the term is taking on a more specific meaning. Now that AI services are essentially the new Google, AI answers are becoming the new battleground for who is considered authoritative on any particular topic. If your…
The term "AI score" is gaining traction among journalists as the rise of AI services transforms the way authority is determined in various fields. AI answers are becoming a key battleground for credibility, with public relations firms now quantifying journalists' impact in this new landscape. Muck Rack and Cision have introduced AI Visibility Badges and dashboards respectively to measure how often journalists or outlets are cited by AI services.
PR firms are paying closer attention to AI citations as they recognize the importance of influential journalists in shaping narratives. Studies show that AI search engines prioritize earned media over brand-published content, accounting for 20-30% of citations. Public relations professionals now view journalists as influential figures with quantifiable impact.
AI answers have created new opportunities for PR teams, providing a clear line of causation between their work and visibility in AI answers. The definition of influential journalists has evolved, as AI tends to favor topical authority over general authority, often citing niche experts over prestigious outlets. This shift means that PR teams can now attach numerical values to their work, making it easier to demonstrate the value of their efforts.
Written by urgent.news from Fast Company's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
