Instagram's been feeding people Creed
"We looked into this and found that this song is being recommended to more people than intended," a spokesperson told CNN about Creed's music taking over Instagram song suggestions.
Instagram recently admitted that the rock band Creed’s music, specifically "Higher," is being recommended to users more frequently than intended. This issue is reminiscent of a past incident where Apple automatically added U2’s Songs Of Innocence album to users’ iTunes libraries without their consent. Many users have noticed that Creed’s tunes, particularly “Higher,” have been popping up on their Instagram feeds and stories lately.
An Instagram spokesperson told CNN that the company investigated the matter and found that the song is being suggested to more people than they originally intended. However, the exact reason behind this phenomenon remains unclear. Typically, Instagram’s song recommendations are based on user habits and visual data about the content being posted.
Thus, users who have never interacted with Creed’s music on Instagram are puzzled by the sudden surge in recommendations. "Higher" is one of Creed’s most popular songs, having peaked at No. 1 on the US Billboard Hot 100 in 1999 and generating over 570 million streams on Spotify. While older songs sometimes experience a resurgence through TikTok trends, there’s no apparent reason for "Higher" to be gaining traction in the mainstream pop culture.
Written by urgent.news from The A.V. Club's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
